Logo Design Assignment
every object and business opened or created has a specific logo that is made for their trademark. in this project i am instructed to use photoshop in creating my own logo for an imaginary business. this is a logo that will represent my personality as well as create a uniqueness that helps people to remember my business.
Companies throughout the years have made a variety of new interesting designs and with them they are still popular to this day. For example dell, apple, mac, adidas, pepsi, disney, are just some to name a few that have been around throughout the generations. I've decided to have a logo that represents a musical company, and with it I could hope to attract interests from others and for exploring my company. The name of this business is called Shockwave Records, which is a record company that produces new and creative musicians.
Project summary
What type of product or service do you offer?
I offer a recording service to interested new artists, and bright new ideas. We are willing to work with all types of music and have a partnership in making a good record album.
How long have you been in business?
This business has been founded in 1989. We have been working hard with some of the new local bands to help their dreams come true.
What do you hope to accomplish with your new identity?
I hope to attain long lasting partnerships with bands and artists, while also helping to be apart of the great sound in their records.
What are your long term goals?
I hope for the business to become one of the known record companies that is trustworthy to artists of all kinds. As generations continue my hope is that the companies name will be known for our great partnership as well as the efficient and successful work that we produce.
Audience profile
Please describe your existing audience:
The audience for my company is for any original artists who wish to produce a young fresh sound. These songs are to be liked by people of all ages. The audience that my business is most attracted to consists of ages 19 through to 30.
Who would you like to add to your audience?
I would like to add well known bands that have been around for a while, and help be the great new sound they are looking for in creating a new album.
Perception/Tone/Guidelines
Do you have any colours in mind for your logo?(if so, why?)
The colours I want to choose are cool colours to create an inviting and welcome feeling. this is also a way to show the calm of a company who takes their music seriously. i think that yellow is a colour that shows brightness to the day as well as a symbol for the shock in shockwave. then black is to represent the record itself as well as create a boldness to make this logo stand out to the interested artists eye.
Do you have any specific images or icons in mind that you would defiantly like to see incorporated into your logo?
A music note to express the sound and musical company we are. so if someone were to look at our logo without knowing what our company was they would know that it was something to do with music.
Communication strategy
What is your tagline or slogan?
"Shock the world to life"
What is the overall message you are trying to convey to your target audience?
The overall message that my company is trying to convey is that with our record company you will become shocked by the great quality and sound that is produced.
Where will your new logo be used?
This logo will be used on billboards, within adds, on commercial advertisements, on predicable merchandise, on the labels of the record being produced, Etc....
Competitive positioning what is it that makes you stand out from your competition?
Who are your competitors and what do you think about their logos?
Companies throughout the years have made a variety of new interesting designs and with them they are still popular to this day. For example dell, apple, mac, adidas, pepsi, disney, are just some to name a few that have been around throughout the generations. I've decided to have a logo that represents a musical company, and with it I could hope to attract interests from others and for exploring my company. The name of this business is called Shockwave Records, which is a record company that produces new and creative musicians.
Project summary
What type of product or service do you offer?
I offer a recording service to interested new artists, and bright new ideas. We are willing to work with all types of music and have a partnership in making a good record album.
How long have you been in business?
This business has been founded in 1989. We have been working hard with some of the new local bands to help their dreams come true.
What do you hope to accomplish with your new identity?
I hope to attain long lasting partnerships with bands and artists, while also helping to be apart of the great sound in their records.
What are your long term goals?
I hope for the business to become one of the known record companies that is trustworthy to artists of all kinds. As generations continue my hope is that the companies name will be known for our great partnership as well as the efficient and successful work that we produce.
Audience profile
Please describe your existing audience:
The audience for my company is for any original artists who wish to produce a young fresh sound. These songs are to be liked by people of all ages. The audience that my business is most attracted to consists of ages 19 through to 30.
Who would you like to add to your audience?
I would like to add well known bands that have been around for a while, and help be the great new sound they are looking for in creating a new album.
Perception/Tone/Guidelines
Do you have any colours in mind for your logo?(if so, why?)
The colours I want to choose are cool colours to create an inviting and welcome feeling. this is also a way to show the calm of a company who takes their music seriously. i think that yellow is a colour that shows brightness to the day as well as a symbol for the shock in shockwave. then black is to represent the record itself as well as create a boldness to make this logo stand out to the interested artists eye.
Do you have any specific images or icons in mind that you would defiantly like to see incorporated into your logo?
A music note to express the sound and musical company we are. so if someone were to look at our logo without knowing what our company was they would know that it was something to do with music.
Communication strategy
What is your tagline or slogan?
"Shock the world to life"
What is the overall message you are trying to convey to your target audience?
The overall message that my company is trying to convey is that with our record company you will become shocked by the great quality and sound that is produced.
Where will your new logo be used?
This logo will be used on billboards, within adds, on commercial advertisements, on predicable merchandise, on the labels of the record being produced, Etc....
Competitive positioning what is it that makes you stand out from your competition?
Who are your competitors and what do you think about their logos?
The company that would be the most competitive to work against is Warner Brother Records. since this record company is also famous for its use in movies as well as music, it is hard to compete with and is a challenge for my company in sales.
This is also a great motivator and a company that I would look up to as a young company myself, it is a way for me to move towards as well as a goal to aim for in the future.
i think that some of the competitor logos are very original and creative which is great to see. these 11 different record companies have helped to influence my creative process in the design of my own logo. for example, i really likes the way sunless sea make the s letters into a dragon or serpent. this was a creative idea to use as well as friendly to the eye.
This is also a great motivator and a company that I would look up to as a young company myself, it is a way for me to move towards as well as a goal to aim for in the future.
i think that some of the competitor logos are very original and creative which is great to see. these 11 different record companies have helped to influence my creative process in the design of my own logo. for example, i really likes the way sunless sea make the s letters into a dragon or serpent. this was a creative idea to use as well as friendly to the eye.
Official logo for shockwave records
Official Billboard For Shockwave records
Here is one of the ways I am promoting my recording company. I decided to make the back colour into a black shade to represent the world in darkness, then all the musical instruments are in neon colours lighting up the space. This is showing how music is what is colouring the world, as well as with all the popping colours my poster stands out to a persons eye which helps to give good opportunities. This is something you can look at that can open a persons interest which pulls them into the poster, and the business it is promoting.
Process for my ideas
The way that i see it, music is all around us even if we can't always see it. so my question is how do you show music in a commercial?? well my answer to that would have to be colour. music is what helps to bring people up in the mornings, the creation that helps a great minds master their studies, and what drives young believers to achieve. personally i could not live without my music, because it is the one thing i can use to block out all the little troubles around me and just be free. Each note, every line there is a hidden story that is told and it is that which helps people to appreciate it so much. That being said my commercial is based off of real life, and all the things that music inspires, as well as highlights the instruments that have so much history to them.
Here is my commercial that displays my company and all the properties that it holds. i wanted to show all of what my companies morals are and how by sticking to them thats why people would see this is the recording company to choose for this next big hit.